Privacy Policy

This Privacy Policy explains how information about you is collected, used, stored and disclosed by Anima AB (“Anima”, “we” or “us”), owner of the KRONABY trademark, when you visit our website and/or use our products and associated applications.

Please read this Privacy Policy before using our website or submitting any personal information through registration or use of any of Anima’s applications, products or services. Through such use or conduct, you agree that your personal data is used in the manner described in this Privacy Policy.

Anima’s website contains links to third party sites, which are not subject to this Privacy Policy. Anima does not endorse and is not responsible for the privacy practices or the content on these sites.

Personal data

‘Personal data’ means any information or opinion relating to an identified or identifiable natural person (“data subject”), whether the information or opinion is true or recorded in material form; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Collection of personal information

Anima collects personally Personal data – but only when that Personal data is provided by you or is obtained by Anima in accordance with this Privacy Policy or with your authorization. The Personal data you provide is used in accordance with this Privacy Policy.

We may collect, store and use the following kinds of personal information:

  • information about your computer and about your visits to and use of our website;
  • information that you provide to us when registering your product;
  • information that you provide to us when using your product and when you are using services associated with your product which we provide.

The types of Personal data that Anima collects may include the following:

  • name and address;
  • mobile phone number;
  • e-mail address(es);
  • IP address and browser information;
  • market research data such as customer usage patterns;
  • location data generated by using our products;
  • pedometer data generated by using our products.

Anima uses the Google Places API(s) for location searches and as a result is using the Google Maps/Google Earth API(s). Pursuant to the Google Maps/Google Earth APIs Terms of Service, use of this location feature is also subject to the Google privacy policy, which can be found at, and is incorporated with this reference.

How we collect personal information

Anima collects personal information about you in the following ways:

  • when you register for an account with us;
  • when you order products or use services from us;
  • when you register your products;
  • when you use the products and services we provide;
  • when you submit a query or request to us.
  • by tracking your use of our website;
  • from third parties who are entitled to disclose that information to us;
  • Username and passwords (hashed) created when registering accounts;
  • Ordered products and services.

Where we collect personal information from you, we generally do so ourselves. However, in some cases we may collect personal information from a third party who provide services to us or who refer you to us because they think you might be interested in our products or services.

How is the collected data used

By providing Anima with Personal data, you accept that Anima may use your Personal data for the following purposes:

  • personalize our website for you;
  • send you email notifications that you have specifically requested;
  • processing registrations and inquires;
  • supply services to you;
  • measuring interest in and improving our website, products and services;
  • troubleshooting problems;
  • targeted advertising;
  • Carrying out market analysis and research.

Disclosure of information

By providing us with your Personal data, you accept that we may share your Personal data, if necessary, with a third party that is acting on Anima’s behalf to provide services and to enhance the experience of our website and our products or services. These third party service providers and data processors are contractually obliged to treat such information in the strictest confidence. It is also contractually forbidden for them to use the data in any other way than required. The necessary steps are taken to ensure that our service providers and the processors working on behalf of us protect confidentiality of your Personal data.

There may be occasions on which we disclose your Personal data to our partners in an anonymous form. Such Personal data includes, for example, information about the number of visitors to our website during a certain period of time. Such information is generally only disclosed in a ‘bundled’ and thus anonymous form to other people such as:

  • staff;
  • related entities within Anima’s corporate group;
  • payment operators and financial institutions;
  • prospective purchasers of all or part of Anima’s business;
  • professional advisors;
  • government authorities who ask Anima to disclose that information.

Anima may also use your Personal data if it is necessary to protect perceived rights, safety and property of Anima, our partners, users of our website or products and the public. In some cases it may be necessary to use your Personal data in accordance with legal and regulatory requirements.

In some cases, the people to whom we disclose your Personal data to may be located overseas. The countries in which these people are likely to be located includes:

  • The Netherlands
  • Sweden
  • Ireland

Other than what is set forth above, Anima will notify you when Personal data about you is shared with third parties and you will have the opportunity to choose not to have Anima share such information.

Sharing of Personal Data to friends

Some of our products allow you to share location data with friends through for instance social networks. If you input your login information of any social network in order to share location data, such login information is only stored locally on your device and is not provided to Anima.

Use of Cookies and Tracking Devices

Anima uses cookies to help personalize your use of our Website. Please read more about Anima’s cookies policy.

Retaining personal information

Personal data that we process for any purpose will not be kept for longer than is necessary for that purpose. We will however retain your Personal data for a longer period to the extent that we are required to do so by law or if necessary in order to establish, exercise or defend our legal rights.

Security of personal information

Anima is committed to keeping your Personal data secure against unauthorized access or use, alteration, unlawful or accidental destruction and accidental loss. Only authorized employees, agents and contractors (who have agreed to keep information secure and confidential) have access to your Personal data. However, you should be aware that there is always some risk involved in transmitting information over the internet.

Your rights

You have the right to request information about the Personal data that Anima holds on you, its origin and recipients as well as the purpose for which it is being stored. Information about stored data can be obtained by contacting Anima at There may be cases where we are unable to provide you with the information you request, such as where it would interfere with the privacy of other or result in breach of confidentiality.

If your Personal data is incorrect, incomplete or irrelevant, you can ask to have such Personal data information corrected or removed. We will notify you within 30 days of receiving the request as to whether and, if so, to what extent, we will comply with your request. If for any reason we don’t comply with your request, we will provide you with the reasons.

You can withdraw your consent to Anima using the Personal data for such purposes that needs your consent at any time by contacting Anima at

If you choose not to provide requested information, various customer benefits may not be available. In certain cases, only those who have submitted the necessary data to us are able to use products, use certain services and in other ways avail themselves of the activities and offers available on our website.


We try to meet the highest standards in order to protect your privacy. However, if you are concerned about the way in which we are managing your personal information and think we may have breached relevant privacy laws and obligations, please contact Anima at We will make a record of your complaint and refer it to our internal complaint resolution department for further investigation. We will deal with the matter as soon as we can, and keep you informed of the progress of our investigation.

Amendments to this policy

We have pledged to adhere to the fundamental principles of Data Protection and consider the Privacy Policy as being binding in nature. We therefore regularly review our Privacy Policy in order to ensure that it is free or errors, clearly visible on our website, contains all the required information, is implemented in full, and is compliant with the Data Protection principles. This Privacy Policy may be changed from time to time in order to keep pace with new developments and opportunities relating to the Internet and to stay in line with prevailing legislation in each jurisdiction in which we operate. Significant changes to the policy will be publicized on our website along with an updated version of the Privacy Policy.

Privacy contact information

If you do not understand any of the foregoing terms and conditions or if you have any questions, concerns or comments about Anima’s Privacy Policy you may contact Anima at this address:

Last updated: 2018-01-23